Artist Collaborations
Music Licensing | Product Design | Journals | Email Marketing | Spotify Playlists | Social Media
Artist
Collaborations:
Role: Brand Manager
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Brand Strategy
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Concept Development
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Relationship Development
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Budgeting
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Creative Direction
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Digital Content Management
The artist collaboration projects were all about tapping into aspects of our core customers lifestyle involved when using the brands products - music and art.
My goal in the months following the successful Desolve rebrand was to grow a loyal community around the brand who shared a love for fishing and the outdoors. Growing a diverse network of brand partners strategically allowed for Desolve to inherit their reputation through association.
Additionally, I created a cooking series called Hill To Grill for the performance outdoors clothing brand Hunters Element. A series that showcased fresh ways to utilise meat, working with creatives and hunter/gatherer personalities in the industry.
Band Collaborations
Two of these were local bands Pool House and Frank on Tap - both young and making waves in the local music scene. By building organic relationships and supporting their work through licensing their music for marketing videos as well as suppling free clothing, I was able to leverage this to grow Desolve's reputation while elevating the quality of the brands content. Further to this we diversified the brands content through Q&A journals, featured roadtrip playlist, and much more.
